Concepted and designed by Hovers Over Water, THE LIGHTSTRIKE CHALLENGE is a custom built, interactive experience where guests are invited to put the SL20 cross-trainer to the test at the iconic Adidas flagship store in NYC.
Each player's experience is captured on video and edited in real time for them to share a personalized takeaway of the product launch and activation across various social platforms.
GAMEPLAY:
Guests compete by performing athletic drills on an LED floor equipped with a suite of sensors which respond with bursts of cel-animated clouds and paper airplanes underfoot. Sensors track each player and determined their speed and accuracy, delivering an overall score.
TAKEAWAY
Throughout the game, personalized video was captured and edited in real time, and combined with a series of after-game portrait shots and game stats to create unique video takeaways available for social sharing immediately after the game.
AMBIENT EXPERIENCE
Between gameplay sessions, a secondary ambient mode tracked large numbers of guests on the floor. As they walked, they spawned cloud trails and attracted flocks of paper airplanes against a backdrop of brand messaging, all generated in code using custom particle systems.
BEHIND THE SCENES / ENGINEERING / TESTING
RETAIL BUILD OUT
5TH AVE FLAGSHIP - NYC
Flagship main corner 5th Ave / E. 46th Street NYC
Flagship Main Entrance 5th Ave NYC
STANDARD DOOR EXECUTIONS
CONCEPT DIRECTION:
CREATE AN UNPARALLELED PRODUCT AND BRAND EXPERIENCE LEVERAGING RESPONSIVE FLOOR TECHNOLOGY.
USERS WILL BE EMPOWERED TO TEST THE SL20 FIRST HAND WHILE ENGAGING IN A CUSTOM DESIGNED, INTERACTIVE GAMING EXPERIENCE
ENGINEERED TO INSPIRE CONSUMERS, HIGHLIGHT PRODUCT BENEFITS AND SUPPORT THE OVERALL ‘FASTER THAN’ CAMPAIGN.
ORIGINAL INSPIRATION:
ANIMATION INSPIRATION
GAMETIME ANIMATION ACTIONS
