We had the privilege of setting the Creative Direction and creating all digital assets for the 2019 Adidas Boston Marathon™ from concept and copywriting to athlete photoshoots, motion graphics and social content.
SUPRA BRAND ELEVATION & ‘THE STATIK’ NEW PRODUCT LAUNCH. CREATIVE DIRECTION FROM CONCEPT TO COMPLETION INCLUDES COPYRIGHTING, TAGLINE AND PRODUCT NARRATIVE / DESIGN ELEMENTS AND GRAPHIC TOOL KIT / LOGO AND ICON DEVELOPMENT / MOTION GRAPHICS AND ALL DIGITAL CONTENT.
Adidas Athletics reached out to us to create the overall concept, graphic tool-kit, all digital assets and 2 custom packaging kits for influencer/athlete product seeding. Featured in this campaign are two super star athletes:
-MLB’s Alex Bregman
-NHL’s PK Subban
Creative Direction, story development and product identity for Supra™ Footwear. New product launch for Instagate™ - Raised On Concrete.
STORY: The Adidas limited edition UltraBoost has been dubbed 'Cookies & Cream' across all social media by sneaker heads and Adi fans alike.
BRIEF: Create an unexpected seeding kit that represents the footwear story and delivers a unique experience to the target consumer.
ROLE: Hovers Over Water™ was responsible for the creative direction, design and execution from concept to completion including all campaign key visuals and box engineering.
Kit elements include:
•Custom 'Milk Carton' shoe box
•Adidas UltrBoost footwear
•Custom Adidas Cookies
We teamed up with our friends at Lake Retreat to kick off the official launch of the Adidas NCAA A1 College Uniforms. From Creative Direction and Concepts for Video and Photography through to Motion Graphics and Kinetic Typography, this project is one we won’t soon forget!
BRANDING AND VISUAL IDENTITY FOR RED BULL CONQUEST... THE GREATEST GAMING BATTLE IN THE NATION.
JORDAN ILLUSTRATION CELEBRATING RETRO 4 RELEASE AND THE CULTURE SURROUNDING SNEAKER HEADS AND COLLECTORS. THIS ILLISTRATION WAS FEATURED IN A SERIES OF ART SHOWS, RELEASE PARTIES AND MAGAZINES.
STORY: Adidas Running is the official performance apparel and footwear sponsor for one of the most iconic running event in history, The Boston Marathon.
BRIEF: Create a digital lookbook for the 2018 Adidas Running collection which also includes official Boston Marathon Association (BAA) apparel.
ROLE: Hovers Over Water™ was responsible for the creative direction and execution of both the photoshoot and design layout.
Art Direction, Illustration, logo, typeface and apparel for Oregon’s most notorious supplier.
Concept, branding and animation work for Red Bull’s ‘Killer Queen’ National Gaming Tournament. Design aesthetic is based on the 8-bit nature of old school arcades in conjunction with hexagon patterns inspired by the killer bee’s honeycomb. Work done with Roundhouse Agency.
BRANDING EVOLUTION FOR THE WORLD'S LARGEST RUNNING RELAY... OREGON'S OWN, HOOD TO COAST. 12,600 RUNNERS ARRIVE EACH YEAR TO RACE 199 MILES FROM THE TOP OF MT. HOOD'S TIMBERLINE LODGE TO THE COASTAL TOWN OF SEASIDE.
Graphic creation for the July 4th 'Independence Day' Pack for the KD8. Pack includes graphic tee, cap, socks and of course Kevin Durant's 8th signature Nike shoe.
Brand Identity and art direction for dub, reggae band The Green Room.
CUSTOM LABEL CREATION AND ILLUSTRATION FOR LIMITED EDITION PORTLAND TRAILBLAZER x BUOY BREWING IPA PACK.
BRANDING AND GRAPHIC ID FOR SURFERS STOP HOSTEL AND SURF SCHOOL ON THE ISLAND OF HAINAN. OTHERWISE KNOWN AS THE HAWAII OF CHINA, SUN MOON BAY (RIYUE BAY) HAS SOME OF THE MOST CONSISTENT AND PERFECT SURF IN THE WHOLE COUNTRY. IT WAS A PRIVILEGE TO HELP GIVE LIFE TO ONE OF THE ONLY SURF-CENTRIC ESTABLISHMENTS IN THIS BUDDING LITTLE BEACH COMMUNITY.
EVERYONE LOVES TOYS AND SHOES, ESPECIALLY THOSE WHO COLLECT BOTH. ORIGINALLY CREATED FOR NIKE EUROPE, THIS CONCEPT SOON BECAME SOMETHING MUCH BIGGER...
HIP-HOP AND 40'S GO HAND IN HAND, ESPECIALLY WHEN IT COMES TO 90'S HIP-HOP AND THE LEGENDS THAT DEFINED THAT ERA. WE PAY HOMAGE TO THOSE ICONS WITH THESE LIMITED EDITION PACK OF OLD ENGLISH 40'S AND WE POUR SOME OUT FOR THE HOMIES WHO'VE BEEN SET FREE!
BRAND: RSP NUTRITION
STORY: WE ARE A HEALTH DRIVEN SUPPLEMENT NUTRITION COMPANY. OUR BRAND IS GENDER NEUTRAL AND OUR AUDIENCE IS FOCUSSED ON CLEAN LIVING AND SUSTAINABILITY.
BRIEF: RSP NUTRITION IS LOOKING FOR A COMPLETE BRAND OVERHAUL. WE ARE SEEKING A MINIMAL YET ICONIC APPROACH TO THE PACKAGING OF OUR ENTIRE PRODUCT LINE. MUST APPEAL TO ALL GENDERS AND COMMUNICATE A CLEAN, HEALTHY LIFESTYLE CHOICE.