MOTION CONTENT FOR H24 AT 5TH AVE WILL BE FOCUSSED ON ELEVATING THE ‘HOLIDAY HOMECOMING’ NARRATIVE While FEATURING CAMPAIGN VIDEOS AND STILL PHOTOGRAPHY.  THE LAUNCH ZONE SCREEN WILL COMPLIMENT THE BUILD-OUT ITSLEF AND SERVE AS AN ANIMATED LIVING ROOM WALL. WALLPAPER GRAPHICS WILL SHIFT WITH SUBTLE MOVEMENT WHILE FRAMED PHOTOS BRING CAMPAIGN VISUALS TO LIFE IN A COMPELLING WAY. CORNER WINDOW VISUALS WILL SERVE AS A DYNAMIC PICTURE FRAME WITH BOTH MOTION AND STATIC CAMPAIGN IMAGERY. SPLASHES OF COLOR, COPY AND KEY VISUAL LAYOUTS ROTATE THROUGH FOR ADDED VISUAL INTEREST.